Description
At the very core of branding is identity. Your shop’s name, your brand’s image/position, its culture, and its personality. These four are universally considered the pillars of branding. Let’s take a quick look at how we approach each stage.
- Brand Identity: Genghis Khan vs. John Doe. While one is the founder of the historic Mongol Empire, the other is a literal nobody. Interestingly, both are very famous names that people know, whether they know the history or not. That’s brand identity. With careful consideration of what products you want to sell or who you want to target, we can come up with a name. Or, if you already have a name in mind, our job is to craft the logo, tagline, and visuals (colors, patterns, backgrounds) around that.
- Brand Image/Positioning: How are your $10 headphones different from what the other stores sell? Let’s be HONEST here, it’s not. An e-commerce store is not what it sells but how the customers feel about it. As you’d expect, we can help define that journey.
- Brand Culture: We see many e-commerce platforms completely flunk out of this. In its simplest form, brand culture is your company’s mission and vision, and how you implement it. More often than not, online businesses promise more than they can deliver. That’s gotta change. Based on your customer avatar, Powerdropship can shape your brand culture.
- Brand Personality: In essence, it’s everything you talk about. Whether it’s product descriptions or a newsletter email, your brand’s personality shines through the text. Consistency is of utmost importance here. Again, your customer avatar and your preferred niches are the building blocks of your brand personality.
